Real Options in Practice (Wiley Finance #139) (Hardcover)

Real Options in Practice (Wiley Finance #139) Cover Image
By Brach
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Description


Explores real option theory applied in practice

Real options are quickly becoming the valuation and decision-making method of choice for many companies, including oil and gas companies, utilities and natural resource companies, pharmaceutical and biotech companies, Internet companies, and many others.

Real Options in Practice allows readers to view the world of real options from the vantage point of a corporate practitioner applying real option valuation techniques on a regular basis. Expert Marion Brach describes the challenges of implementing a real option framework in practice within a corporate setting. Touching on the real options most firms care about, Real Options in Practice identifies the classic types of real options-deferral, abandonment, switching, expansion, and compound-and explores the main concepts critical to understanding real option theory. Through Brach's own three-step real option valuation method readers will learn how the theory of real options is now being applied to drive better, more profitable corporate decision-making.

Marion A. Brach, MD, MBA (Hagen, Germany), has undertaken financial valuation of business opportunities and acquisitions using scenario and real option valuation in the biotech industry. A recognized expert on real option theory and practice, Brach received her MBA from the Manchester Business School and frequently speaks at real option seminars.

About the Author


MARION A. BRACH, MD, MBA, has undertaken financial valuation of business opportunities and acquisitions using scenario and real option valuation in the biotech industry. She received her MBA from the Manchester Business School and wrote an MBA dissertation on the application of real options to evaluate a biotech startup. Brach has an MD degree and spent a large part of her early career in medical research. A recognized expert on real option theory and practice, Brach speaks at real option seminars.


Product Details
ISBN: 9780471263081
ISBN-10: 0471263087
Publisher: John Wiley & Sons
Publication Date: November 11th, 2002
Pages: 416
Language: English
Series: Wiley Finance